trugodesign.com

Our research driven creative process is truly yours.

Trugo Design Studio is a movement for Creative Designing and Branding that becomes a medium of storytelling and reliving this extraordinary and colourful life.

Research

Understanding different user behaviour, needs, desires, pain points & motivations in order to create the perfect solutions to them. Different user groups and personas are studied to create a larger yet sharper base for a product or service.

Researching and understanding the strategic positioning of the brand in the market. This includes a detailed product, competitor and aesthetic & marketing analysis of the brand.

Evaluating your product and its needs by looking at its behaviour from different specific and its user-centric characteristics in different environments.

Introducing new products, processes and services to your business irrespective of it being an old business or a new one. A detailed research leads to these changes and it is directed towards a positive growth towards the business.

Creating first-hand interactions in order to understand the user psychology.

Collecting and analysing specific data on products in order to find gaps in the market. The empirical data gives way to further strategies.

Performing an expert practical design audit of your platform based on usability, user centric approach and aesthetics.

Interacting, observing and understanding the lifestyle of the user in their own environment. This leads to a better understanding of the problems faced by the user. This includes usability testing as well.

Design

Creating an extensive persona mapping and coupled with the right information hierarchy to create an apt user journey and navigation flow before creating style guides and wireframes.

Start with low fidelity wireframes  and moving up to finished prototypes. Our finished products come with detailed guidelines that can be used to re-design/update the platform later.  Our templates are unique templates thus giving a commercial edge to the brand. We are especially professiant in e-commerce and service-led websites as we implement realistic approach to the design helping growth in sales and services. We design post purchase engagements as well. 

Creating an extensive persona mapping and coupled with the right information hierarchy to create an apt user journey and navigation flow before creating style guides and wireframes.

Start with low fidelity wireframes  and moving up to finished prototypes. Our finished products come with detailed guidelines that can be used to re-design/update the platform later.  We are especially profession in e-commerce and service-led apps as we implement realistic approaches to the design helping growth in sales and services. We design post purchase engagements as well. 

Animated title sequences, 2D and 3D brand positioning, 2D and 3D animations, Website and app transition animations, logo animations and digital marketing collaterals.

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Creating an unique identity which represents your product services and your brand. Our logo options have deep meaning behind them and we don’t stop until you like our logo.

Creating detailed branding guidelines in sync with the brand positioning, mission and vision of the company. This includes a detailed usage guide of logo, colour, typography and other graphic elements.

Coming up with multiple sustainable and human-centric solutions to problems, situations and liabilities using our creative world-view.

Creating a smooth flow of information and resources using a realistic human-centric approach in planning and arranging people, infrastructure, communication and material components using Digital Asset Management System

Creative packaging design solutions  which will have the right information, attitude, competitive and aesthetic thus help[ing it stand out on the shelves. We have the creative expertise of a wide variety of materials which are attractive, eco-friendly and commercially viable. We use a human-centric approach to our packaging where we believe in thanking customers for a particular rpurchase.

Build

We are proficient in interfaces development languages like HTML, CSS, and JavaScript. We are skilled in creative coding for all trending digital interactions.

We are skilled in Java, Python and Databases as well as all the major server side frameworks.

We provide end-to-end web development services across various platforms. Our unique templates are created to go with almost all platforms.

We develop both Android and IOS applications.

We offer various options of software licensing services based on the product and/or service. Our services are secured with a competitive pricing model.

We have extensive post-release services like maintenance of the website or app, periodic in-house and 3rd party audits of the platform and designing for updates and changes based on the feedback. We carry out usability testing and incorporate detailed feedbacks from the same.

Strategy & Communication

Understanding your product/services, researching on the right customer base for you and creating the mission and vision statement for your business along with a detailed product placement strategy.

Understanding the new product/services you would be launching and creating the right product placement strategy which goes in-sync with the mission and vision statement of the company. The tone of the business will be set by us and will have a domino effect on the user’s psychology.

Detailed branding like website, posters, social media posts, e-brochures, digital marketing collaterals for online and offline events like seminars, conferences and fests.

A supportive feature offering content writing for all client needs. Our content writing efficiency extends beyond websites, apps and social media.

Promoting the right product/service to the right audience applying detailed user research of the product/service across all social media platforms.

Using the latest digital technologies to promote your product/services to multiple digital platforms like social media platforms, Google and other co-sharing platforms.

Experienced researching on google data and promoting your product to the right audience using the popular and in-trend keywords. This involves detailed understanding the objectives of the product/services.

Applying the right keywords, meta-tags to promote organic growth of your website. Organic growth is the sustainable answer and will bring your brand on the first page of the google search results.

Using a clear messaging system which includes the right artworks and content keywords in order to increase awareness and promote sales.

You might have
some questions…

Building a brand from scratch

This can be a daunting task unless you have the right brand-building team. We will start by researching thoroughly your products and/or brand before providing you with the right design solutions. Once approved by you we will go ahead and execute the same. We will also conduct post-production usability testing and incorporate feedback as and when they come. We want you to be happy with your logo so we will not stop until you are satisfied.

We are not happy with the current website

We will first start with a thorough heuristic analysis of the platform. Once the problems are identified we will create the right personas followed by journey mapping of the users. Once you approve we will create wireframes followed by prototyping and final execution. We will incorporate post-release usability testing feedback and take care of further updates for a year as well.

I am looking a new and fresh identity

All we need to know is your product or services you are building. We will meet you, understand your vision, requirements, and goals to create a product tailored to your needs. We will provide your design solutions from scratch in a way you and your team need.

We are planning to build an app for our product

We will first establish the need for a mobile application. An app is tricky and needs to have a strong purpose. Once that purpose is established we will start working on a UX research and design methodology for your app that caters to the right user needs for your product or services.