Instagram is one of the most popular social media platforms for personal and professional experiences. Recognising the characteristics of the platform aids in promoting your business to a worldwide audience.
Often, uploading the right content with the right hashtags could be inadequate to secure the response you expected. Following these basic steps can help you optimize your profile for better reach :
1.Create a Business Account:
The agenda of your profile is direct and clear when you use separate personal and professional accounts to communicate. Instagram provides you with the analytics of increase in followers and post efficiency on your business account. Business account allows you to boost customer service and interaction through multiple features and relatively affordable paid promotions.
2.Profile tracking link
The link you include in your profile bio is extremely important. It directs the audience to the content you wish to share. However, using a link that can be tracked is integral for your business, to build a database of your website traffic and customer viewing patterns
3.Curate your highlights
Categorize and name your highlights to promote your business. Instagram allows you to save stories on your profile as highlights. This offers new customers a sneak-peak into your brand’s activity, story and products.
4.Define your grids
Use the grid layout to create interesting uploads that make a statement. Innovative and strategic design layout using single or multiple grid combinations to create complete narratives that make your profile appealing and intriguing.
Create a customized name tag for your profile. A name tag is QR type code that directs users to your profile by scanning the code, instead of searching for your username. This offers an instant path to your customers to view your profile.
6.Stories and IGTV
Stories and IGTV can be utilized to communicate the latest products, services or updates about your brand, in short and effective ways to a large audience. They are an opportunity for your company to innovate and experiment ideas and make your profile lively and interactive.
Include paid ads in your marketing strategy to increase your exposure on Instagram feeds. This makes your brand known to more audiences, leading them to your profile and follow your content.
8.Quality over Quantity
From your content to the number of followers, focus on ensuring consistency and quality throughout your instagram profile. Invest in gaining loyal followers and engaging them in meaningful content.
Encourage healthy dialogue with fellow competitors and your followers. This increases activity on your feed and engages your audience in new content.
Multiple tools and trends exist on Instagram, with more being added everyday. Through all the noise, staying true to your brand is pivotal in communicating your brand identity. Users rely and develop a connection to brands that are original and authentic. Every content and activity on your profile contributes to the perception of your brand.
Optimization of your instagram profile is an important aspect of your digital marketing strategy. It connects you to your target audience and builds a platform for you to spread the word conveniently and instantly on a daily basis. Apart from these few steps, there are many more tricks of the trade that one learns on their way!